Sportful

About Sportful

Sportful is an Italian maker of cycling and cross-country ski clothing. Giordano Cremonese grew up in a family that made wool yarn, and he skied and raced as a teenager. Preparing for the Marcialonga, a cross-country ski marathon in Moena, he found the clothing not technical enough for a long, cold race. The following year he lined up in a bright orange acrylic race suit, and the attention it drew led him to start the brand. Cycling clothing arrived in 1985, built on what the skiing had taught him. Bora-Hansgrohe has worn Sportful since the 2018 season, and Peter Sagan has his own line. The founder's family still works in the company.