Sneaky Brand

Sneaky is a shoe care label based in England, and it does one job: keeping trainers clean. The range centres on wipes and sprays, made to clean and protect your pairs so they stay looking good for longer.

The brand is open about where it comes from. Sneaky loves shoes and trainers and hates seeing them get dirty, which is why it makes products to look after them. It describes itself as a lifestyle shoe care brand, and it sells to customers all over the world from its UK base.

Three things guide the business: high quality products, value based pricing, and meeting what customers expect of them. If you rotate a few pairs of trainers and want a simple way to keep them fresh, Sneaky is worth a look.