Sadfrog

Sadfrog is a label built around a slightly mournful cartoon frog, and the frog has a reason to be glum. He is sad about the state of current affairs, from environmental worries to socio-economic problems around the world.

The message isn't all doom, though. Sadfrog's line is "Let us fix this situation together!", and it presents humanity as having a choice: make it work or watch it burn. The brand hopes we pick the right one.

What makes it easy to like is the tone. Sadfrog encourages good practice and global problem solving in a fun, tongue in cheek way, so the serious point arrives with a wink. Natterjacks stocks it, with free UK delivery on orders over £80.