R.A.D

R.A.D® is a performance footwear label started by Benjamin Massey, a former British CrossFit athlete. Since 2019 it has been making sports silhouettes for people who train hard but still care how their shoes look, working from a "fine-tuned for training" mindset. The name stands for Rally Against Destruction, and the brand talks about movement as a force for people and planet.

The R.A.D® One became a cult favourite. The UFO and the lightweight SYNTH followed, so its running range now sits alongside its gym shoes. Retro-futuristic design cues and a nod to the subcultures behind its shapes set it apart from the bigger running names. In the UK, END. stocks it.