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PSD BOXERS

United States · since 2007

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About PSD BOXERS

PSD started in 2007 in upstate New York, when brothers Curt and Ryan Flaitz decided there was room for designer men's boxer briefs that were both affordable and comfortable. Curt came from marketing and Ryan from art. They spent their savings on a used RV, sanded it down, painted it black, added their logo and spent a year promoting the brand at car shows, sporting events and music festivals. That road trip led to their first athlete connection, Stevie Johnson, then of the Buffalo Bills, who showed the PSD logo after scoring a touchdown. The pairs are built as athleisure underwear, comfortable enough for daily wear and functional enough to play basketball in without compression shorts underneath.