Pretty Green

About Pretty Green

Pretty Green was founded by Liam Gallagher in 2009 and is built around music as much as clothes. The label takes its cues from Britain's subcultures, from the mods to the ravers, and blends past and present in what it makes. Music runs through everything it does. In 2024 it sponsored its first festival, Truck Festival in Oxford, and it puts on Pretty Green Introducing gigs, including a sold out night at King Tut's in Glasgow. The Autumn '26 collection draws on the nightlife of 90s Manchester and the rise of rave culture, and was shot with Manchester four-piece Arkayla. Spring '26 channels Led Zeppelin and the avant-garde. Boots and trainers sit alongside the clothing.