Pairs

Pairs is a Scottish sock label started in 2020 by Alice Macfarlane. The idea came on a cold walk with her young daughter, when she got fed up with socks that couldn't cope with Highlands weather and decided to make her own.

The range is built around natural fibres rather than ordinary cotton: alpaca, mohair, merino, bamboo and wool. You'll find bed socks, merino and bamboo pairs, and thick knee highs in alpaca, mohair or wool. Alice's view is that most of us wear poor quality cotton without questioning it, when far better fibres exist for our feet.

Pairs sells gift boxes sized for one to six pairs, and every order arrives with a dustbag. Colours run from everyday classics to brighter pops.