Nudie

About Nudie

Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixsson. Her earlier experience in the jeans industry began at Lee Europe, and that is what inspired her to start the label. The jeans are designed in Sweden and made in Italy, using Japanese and Italian denim. The brand's belief is simple: jeans should be worn to death, and they pick up more character the longer they live. To back that up, Nudie runs a repair shop that offers a free repair service, so a pair is meant to be kept rather than replaced. There is a spread of fits to choose from, and the look mixes a Scandinavian cool with a firm heritage handle and a good dose of Americana.