Ivanhoe

About Ivanhoe

Ivanhoe is a family-run knitwear label from Gällstad in Sweden, started in 1946 by Martin Göthager. He mortgaged his house, bought knitting machines and set them up in the attic, with his wife Ragnhild bringing a sense of design. The business was first called Gällstads Wool. In the 1980s, as skiing and outdoor life grew in popularity, it moved towards sportswear, and the name Ivanhoe came about because it was thought to work better abroad. The third generation, Anna, Anders and Karin, took over in the 2010s. Wool is still the focus. They knit jumpers, base layers, socks and hats in 100% wool in Gällstad, made to be worn for years.