Imogene + Willie

Imogene + Willie began in 2009, when Matt and Carrie Eddmenson, a husband-and-wife team, started making jeans out of a converted gas station in Nashville, Tennessee. That first run of jeans set the tone. The aim was to honour classic American styles, and to make everything in the USA.

Small-batch production has been the way of working from the start. The label says it helps avoid unnecessary waste and keeps the focus on the people who make each garment. Stockists describe the jeans as slim fit, cut from raw denim and Japanese selvedge, and built with heritage techniques.

If you want American-made denim from a small Nashville outfit, this is a good place to look.