Hyplus

HYPLUS makes garments and footwear that change appearance depending on the angle you view them from. The trick is a lenticular print process the label calls LENTISHIFT, which it describes as patented, so an image can shift its meaning as you or the wearer move.

The label says it did not come from a fashion house. Its roots are in Italian high-end printing craftsmanship, with decades of work alongside global luxury brands behind it. Each concept starts as a generative AI flow, which the team then refines by hand.

The name is meant to read as Hybrid plus a forward-driven mindset. The site also talks about sportswear. It is one for anyone who likes clothes that make a point of being looked at twice.