H.UNIT

About H.UNIT

H.Unit is a Japanese label designed by Hirofumi Matsuda, and it comes from the Kuraishi–Kojima area of Okayama Prefecture. Kojima is the home of Japanese denim and is renowned for its textiles, and the label takes its cue from that setting. Matsuda blends the classical with the contemporary, drawing on traditional Japanese qualities and using traditional sewing and processing techniques to make modern, accessible clothing. The company motto sums up the approach neatly: "Be like Kojima, but unlike Kojima." It's a label for anyone who likes clothes with a real sense of place, but wants them to sit comfortably in a current wardrobe.