HOWIES

HOWIES is an independent active clothing company based in West Wales, owned and run by its employees. It began in 1995 and makes men's and women's clothing for biking, running and the outdoors, plus functional pieces for everyday wear.

The thinking is simple: make things that last longer, because that is better for the environment. T-shirts, jeans and sweats use GOTS certified organic cotton, and the sport base layers are made from Merino wool. Elsewhere in the range you'll find wool socks knitted from fine wool blends, and corduroy pieces with an organic cord outer and a fleece lining for colder months. It's a good place to look if you want hard-wearing basics with a lighter footprint.