EBIT

EBIT, short for Enjoy Being in Transition, is a Made in Italy label that treats clothing as a way into conversations about mental health. Simon Whitehouse founded it after the pandemic. The core categories are knitwear, denim, jersey and sweatshirts.

The design details carry the message. Raw edges and exposed seams stand for growth that is rarely linear. A recurring hexagonal cut-out speaks to what we choose to show or hide, and the sky-blue label marks the slow shifts of healing.

EBIT also works with other creatives, including M/M (Paris), photographer Glen Luchford, Indya Moore and Michel Gaubert. You can buy it at END. in the UK.