Deus

About Deus

Deus ex Machina, usually shortened to Deus and pronounced "day-us", arrived in Australia in 2006 with a few neatly customised motorcycles and the idea that doing something is more fun than just owning something. Its Sydney showroom, cafe and headquarters in Camperdown, which it calls the Temple of Enthusiasm, became a home for run-what-you-brung resourcefulness and street-honest industrial art. The pitch is friendly and open: motorcycling, surfing, skateboarding and whatever else you enjoy all sit under one roof, with no right way to do individualism. Alongside custom parts and hand-built bikes, Deus makes clothing for the self-propelled, including tees, hats and riding gear.