Death

About Death

Death Skateboards was started in London in 1998 and is skater owned and run. The name is a nod to the 1970s, when mainstream media declared skateboarding dead. That history still shapes the brand. Death follows its own direction rather than trends or fashion, and it was never made to please everyone. What it was built for is longevity: to exist whether skateboarding stays popular or not. If you're after a label with a clear point of view, rooted in skating and in no hurry to chase the season, Death is worth knowing about. Nearly three decades on, that is a fair measure of its staying power.