CLAUDIO LUGLI

Claudio Lugli is a menswear brand built around shirts with personality. Its designs lean on bold colour, standout prints and sharp tailoring, and the pitch is simple: made to be noticed. The prints come as limited editions, so once a design sells through it is never repeated. That makes each release a bit of a lucky dip, as one customer put it, and it rewards anyone who likes owning something others won't have.

Reviewers talk about the quality, the look and a fit that flatters, though one suggests sizing up as the cut runs close. Beyond shirts, the label also makes tailoring, and there is a women's line too, in satin-finish cotton.