Cariuma

Cariuma was started by two friends, David and Fernando, who bonded over a shared love of board sports, whether that's skateboarding, snowboarding or surfing. They quit their jobs to set the label up.

Sustainability sits at the centre of what Cariuma says it does. The aim is to cut the impact its products have on the planet, and the company is a registered B Corp, part of a wider movement to make business work for the common good.

Cariuma says B Corp certification gave it a chance to look at what it has done right, where it stands now and how it can develop. Day to day, it tries to balance purpose and profit while serving customers, teammates and partners.