ACMH By Magic Castles
London
About ACMH By Magic Castles
ACMH By Magic Castles is a label that grew out of after-hours sessions and creative alliances, shaped by longtime collaborators and music obsessives. Its name nods to a never-ending band of misfits, and the clothing sits alongside a monthly show on Soho Radio with special guests, regular mixes, playlists and events.
The clothes draw on sleeve notes, lyrics and youth subcultures, then rebuild the rulebook into tongue-in-cheek, bootleg-inspired pieces with a DIY spirit. The look is hippy and psychedelic, borrowing from zines and the '90s rave scene. Expect warped printed shirts, playful knitwear and 1950s-inspired silhouettes.
Releases are unisex and come as limited-run drops, artist collaborations and music-led activations, with accessories in the mix too.
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